About Us
About
Ujjain is a city set on the banks of the sacred and pious Shipra river, and is counted among the important religious pilgrimage centres of India…
Along with the Akhil Bharatiya Kalidas Samaroh held every year in Ujjain, the "Handloom & Hastshilp Mela" has been organised continuously since 2001…
Objective of the Handloom & Hastshilp Mela
1. To keep alive the works and traditions of Kalidas.
2. To display and spread the fine crafts of artists from across the country.
3. To resolve the marketing problems of the artisans.
4. To promote weavers who are economically vulnerable.
5. To connect the artisans with citizens and national visitors.
6. To provide opportunities of employment and marketing.
Importance of the Mela
This mela is of great importance in keeping alive the religious and cultural traditions of Ujjain…
Artisans from across the country get an opportunity to display their art, and the public gets to witness the cultural richness of India.
Key Activities of the Mela
1. Display and sale of products by the artisans.
2. Folk dances and songs by the artists.
3. An exhibition of public-welfare schemes.
4. Rural-themed décor.
5. Swings for the entertainment of children.
6. Insurance for safety.
7. Food stalls from various states.
Progress Over the Past Years
The mela has been organised continuously since 2001…
A large display of artisans from across the country — Chanderi, Bhairavgarh, Maheshwari, Lakeh, terracotta, Kosa silk, woodcraft and more…
Sales of up to 120–200 lakh rupees and expenditure of 20–24 lakh rupees every year.